Complications of customer satisfaction of organizations
Analyzing the root causes of the organization’s customer satisfaction is a method to discover the root causes of dissatisfaction, problems and inconsistencies in a process in order to identify and improve its weak points. In this way, the root of dissatisfaction can be known and permanent solutions can be proposed to prevent the repetition of these cases and finally the effectiveness of the desired corrective action can be examined. According to the research conducted in this field, a very small