Analyzing the root causes of the organization’s customer satisfaction is a method to discover the root causes of dissatisfaction, problems and inconsistencies in a process in order to identify and improve its weak points. In this way, the root of dissatisfaction can be known and permanent solutions can be proposed to prevent the repetition of these cases and finally the effectiveness of the desired corrective action can be examined.
According to the research conducted in this field, a very small percentage of customers complain about problems and deficiencies in front of you, and a significant percentage of them leave the organization’s customer group and go to other competitors. Meanwhile, these dissatisfied customers are silent only in front of the organization, but they will not be silent in front of others, and they transfer their dissatisfaction to others. This cycle will increasingly negatively affect the organization’s image, brand, economic aspects and other activities of the organization. Also, managers of organizations and companies may not be aware of the problems that caused customer dissatisfaction, or they may not be able to identify the dimensions, effects, and causes of their occurrence.
Diagnosing complications is one of the primary and useful tools for organizations that are thinking of excellence and are trying to step on this path. Basically, it is an excellent organization whose output quality is satisfied by customers, consumers, employees, shareholders, suppliers of goods and services, and society.
Referring to the time of establishment:
This plan has been running since 2011.
The main implemented projects: food industry, customs, transportation
– 250 outgoing call counters with 504 questioners in two shifts
– 50 field questioners
– The possibility of conducting qualitative research through in-depth interviews
-Using Maxqda software for coding and qualitative data analysis
– Having a professional analysis team to provide analytical reports
Head of Product Satisfaction Promotion Department, Mrs. Madankar, direct contact number: 96621328