Creating a Reality: The Market Is Thirsty for New Market Research Topics.

The Market Way Marketing Research Conference, held on August 1, 2023, coinciding with Statistics and Planning Day, at the Olympic Hotel in Tehran. The conference, attended by over 200 senior executives in marketing, branding, product management, market research, and other prominent fields from well-known Iranian companies, took place under conditions where its capacity was filled within just three days of announcing the event.

In this conference, eight prominent marketing research companies in Iran presented the latest topics in marketing research through TED-style presentations. Among these, Babak Esmaeilian from Behineh Kavan Quality Company discussed ‘The Application of Artificial Intelligence in Marketing Research,’ and Yousef Baqerian from the Iran Standard & Quality Inspection Co. addressed ‘The Role of Inspection in Marketing Research and the Effective Relationship Between Them.’It is worth noting that henceforth, the organization of the mentioned conference, as the scientific reference in this industry, will continue periodically with the participation of well-known marketing research companies in Iran.