CSAT Index Measurement (Customer Satisfaction with Vehicle Sales Registration and Vehicle Delivery Services)

The vehicle sales and delivery process is one of the most important points of contact between the customer and the automaker and dealership network, and the quality of service provided at this stage can play an effective role in shaping customer experience and satisfaction. Therefore, examining customers’ views and evaluating their satisfaction with how sales, registration, and vehicle delivery services are provided gives automakers valuable information for identifying strengths and areas for improvement.

The Customer and Market Research Center, using a specialized customer satisfaction questionnaire for sales services, evaluates the customer experience process from the time of registration and purchase follow-up until the time of vehicle delivery. In this study, customers’ opinions regarding various aspects of the vehicle sales and delivery process are collected and analyzed.

Main Focus and Output of This Study:

1- Satisfaction with the registration process

2- The method of providing information and notifications

3- Ease of the sales process

4- Identifying the factors affecting customer dissatisfaction

5- The time and method of vehicle delivery

6- Providing information to the customer

7- Performance of dealership staff during the delivery process

8- Identifying the factors causing dissatisfaction

Companies Receiving This Service:

1- Iran Khodro Industrial Group

2- SAIPA Group

3- Modiran Vehicle Manufacturing Company

4- Kerman Motor

5- Bahman Motor

6- Arian Capital Holding

7- Farda Motors

8- Moin Khodro Iranian

9- Mammut Khodro Industrial Group

Contact Number: 02143904162