APEAL Index Measurement (Customer Satisfaction with Vehicle Design and Layout)

Measuring the level of customer satisfaction and attractiveness of the vehicle from the customer’s perspective in terms of vehicle design, layout, and performance.

Main Areas and Study Output:

1- Vehicle interior design

2- Vehicle exterior design

3- Vehicle features and equipment

4- Comfort and usability

Companies Receiving This Service:

1- Iran Khodro Industrial Group

2- SAIPA Group

3- Modiran Vehicle Manufacturing Company

4- Kerman Motor

5- Bahman Motor

6- Arian Capital Holding

7- Farda Motors

Contact Number:   02143904162