Training Course on Green Marketing and Sustainable Branding

This course is designed to empower marketing managers, brand specialists, and business professionals in designing and implementing sustainability-based marketing and branding strategies. Participants will learn how to make environmental and social values part of their brand identity and use them to increase customer trust, competitive advantage, and market loyalty.

Key course topics:

* Concepts and principles of green marketing

* International requirements and standards related to sustainable marketing

* Sustainable branding techniques and prevention of Greenwashing

* The relationship between brands and the Sustainable Development Goals (SDGs)

* Product Life Cycle Assessment (LCA)-based marketing

* Communication strategies and successful green campaigns

* Measuring and reporting green brand performance

* Case studies of leading global brands

For more information about the services in this area, please contact the relevant experts.

02143904125