Brand 360° Evaluation
The success of a brand does not depend solely on product quality; rather, a set of factors such as customers’ mental image, trust in the brand, the vehicle purchasing experience, the quality of after-sales services, the performance of the dealership network, and the brand’s position compared to competitors affect customers’ decisions. Brand 360° Evaluation is a comprehensive market research study conducted with the aim of accurately understanding the status of the brand from the perspective of all stakeholders and measuring brand health.
In this research, the automotive brand is examined from various perspectives, including the views of current customers, customers of competing brands, lost customers, sales representatives, organizational employees, industry experts, and other influential groups. Combining these perspectives helps the organization identify the real image of the brand in the market and analyze the gap between the desired brand identity and customers’ actual perceptions.
In the Brand 360° Evaluation process, key indicators such as Brand Awareness, Brand Recall, brand associations, Brand Trust, perceived quality, brand personality, customer satisfaction, customer loyalty, repurchase intention, and Net Promoter Score (NPS) are measured.
This study is conducted using scientific market research methods, measurement model design, specialized questionnaires, targeted sampling, statistical analysis, and brand positioning analysis tools. Project outputs include a brand health dashboard, analysis of the brand’s position compared to competitors, identification of brand strengths and weaknesses, factors affecting customer choice, and strategic recommendations for brand development.
Track Record:
- Tigard brand awareness
- Arian Diesel brand awareness (Force Camionette)
Contact Number:
02143904169
