Car Clinic
Car Clinic is one of the specialized methods of automotive market research, conducted with the aim of comprehensively evaluating new vehicles, models under development, prototypes, and competitors’ products from the customers’ perspective. This study helps automakers identify the attractiveness of the vehicle, its strengths and weaknesses, and the factors influencing customers’ purchase decisions before final production or the launch of the product in the market.
In the Car Clinic process, target customers observe and examine the vehicle in a controlled environment and, if possible, experience driving it, and provide their evaluations regarding different aspects of the product. This evaluation includes aspects such as exterior design, interior design, perceived quality, features, comfort, value for money, comparison with competitors, and purchase intention.
The participant population in the Car Clinic is selected based on the characteristics of the target customers; factors such as ownership of similar vehicles, age, income, lifestyle, and intention to purchase a vehicle in the future are considered in sample selection. The product under evaluation can also be assessed alongside competing vehicles to determine its competitive position in customers’ minds.
The implementation method of this study includes selecting the target population, observing and evaluating the vehicle, competitive comparison, measuring customer attitudes, and analyzing purchase intention. The collected data are used to identify opportunities for product improvement and modify vehicle features.
The output of this service includes analysis of vehicle attractiveness, ranking of the product in comparison with competitors, identification of features affecting purchase, analysis of customers’ perceived value, product features requiring improvement, and vehicle development recommendations.
Car Clinic helps organizations make product design, engineering, and marketing decisions based on the actual Voice of Customer and reduce the risk of launching new products in the market.
Track Record:
Car Clinic of Arian Group – Arian Diesel
Contact Number: 02143904169
