Brand Image Assessment

In the automotive industry, the customer’s purchasing decision is not based solely on the brand’s mental image; the level of customer trust, ownership experience, quality of after-sales services, and customers’ perception of brand value also play an important role in the selection of and loyalty to a brand. Brand Image Assessment is one of the specialized marketing research studies conducted with the aim of understanding how customers perceive the brand and identifying the gap between the desired brand identity and its actual image in the market.

In this study, customers’ perceptions of various dimensions of the automotive brand, including brand trust, perceived quality, brand credibility, innovation and technology, value for money, customer orientation, quality of after-sales services, product design, and the level of differentiation compared to competitors are examined.

The output of this service includes a brand image map, the brand’s position compared to competitors, identification of perceptual strengths and weaknesses, factors affecting customer trust, analysis of the gap between the brand promise and the customer’s actual experience, and strategic brand management recommendations.

Brand Image Assessment in the automotive industry helps companies design their marketing strategies, brand communications, product development, and customer experience programs based on the actual perception of the market and create the basis for increasing customer trust and loyalty and strengthening the brand’s competitive position.

Track Record:

• ISACO brand image
• Iran Khodro customers’ brand image

Contact Number:

02143904169