Market Share Identification

In the competitive automotive industry market, accurately understanding the position of brands and products compared to competitors is one of the most important requirements for strategic marketing and business development decisions. The automotive market share identification study, as one of the specialized market research services, is conducted with the aim of measuring the actual market share of brands, analyzing market trends, and identifying growth opportunities in different segments.

In this study, the sales volume of a product alone is not examined; rather, factors affecting changes in market share, such as customer behavior, consumer preferences, competitors’ positions, pricing conditions, product features, sales network, and after-sales services, are also analyzed. This approach helps automakers, in addition to answering questions such as “What is our brand’s market share?” and “Who are the main competitors in each market segment?”, identify the reasons for an increase or decrease in market share.

Automotive market share analysis can be conducted at different levels, including the total automotive industry market share, market share by vehicle class (SUV, sedan, hatchback, and pickup), price ranges, geographical regions, individual and organizational customers, and the performance of new products compared to competitors.

The output of this service includes an automotive market competitive map, brand ranking, competitors’ market share analysis, identification of product development opportunities, analysis of factors affecting changes in demand, and strategic marketing recommendations.

Contact Number:

02143904169