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      تحقیقات بازاریابی خدمات

       
      Effectiveness of Advertising
      Effectiveness of Advertising

      Marketing, unlike some people thought, could not only mean cross-sectional and short-term efforts to sell the goods or considered junk. Philip Kotler describes marketing as mix of marketing controllable variables, which company collapsed them to meet the company's target. Marketing mix for the first time was introduced in 1950 by Neil Borden and was known to 4P. 4P is stands terms of product, price, promotion and place.
      Advertising is the fourth element of the marketing mix and also is a member of propaganda linking agent to influence the audience and the attitude, motivation, knowledge and his behavior. Advertising is a mass communication method by which information about the goods or services offered to customers form of indirect and generally in the media such as television, radio, Internet and print media is used.

      The simplest definition of advertising is presented by Dr. Daniel Astarych, he believes that advertising, display ads, which are emitted by a person or an institution, which aims to influence the opinions and actions of certain people.
      By definition, advertised as a method or methods incorporated (from a set) for directing in the social and individual forces by influence in the character, thoughts and ideas and feelings for achieving a specific aim which could be political, military, cultural and etc. or might be legitimate or illegitimate, have been introduced. Many believe that advertising and education have meaning when they are interacting with each other, that it is focused on the following definition: "Advertising on the best and most basic form, it is an educational activity for the purpose of spreading knowledge and awareness of the political, social, cultural and emission values and provided moral individualities."
      In the methodology of this research, evaluate of effectiveness model (AIDA) is proposed and all necessary cases for scientific research will be carried out. The measure criterion of this technique is reminders (for data) and diagnosis (detection) and therefore this method, also known assay recall and recognition. For example, these measures are proposed in this model.

      In customer and market research department, the aim of this study was to test and evaluate the mentality created by the advertising community organizations by using the AIDA model.
      Below you can see the flowchart of the steps proposed.
       

      It is applicable to all organizations and companies offering products and services. If you would like to receive more information about the project with our colleagues in customer and market research department, please contact them.

       
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